Client
NBC - No Barriers Care
Overview
The rebrand for NBC centered around redefining how care and support can be visually communicated in the disability sector. With a name like No Barriers Care, the brand needed to reflect accessibility, empathy, and a sense of partnership. The visual identity introduces a modern, clean design paired with a vibrant yet comforting colour palette—intended to be distinctive in the often-muted world of NDIS service branding. Every design decision was grounded in the idea of creating visual bridges between the organisation and its clients.
Client
NBC - No Barriers Care
Industry
Health Care
Service
Branding
Visual Identity
Logo Design
Content
Duration
6 Weeks
The Challenge
The key challenge was striking the right balance between corporate professionalism and emotional reassurance. Many NDIS providers risk appearing either too clinical or too informal. NBC needed to earn trust while standing out, all without alienating or overwhelming its audience. The colour palette, typography, and brand language had to reflect reliability while building a personal connection with diverse clients and their families.
The Solution
The design approach introduced a fresh and uplifting colour scheme—moving away from the traditional blues and greys of the sector to include soft corals, warm lilacs, and balanced neutrals. The logo and overall visual identity maintained clean lines and modern typography to retain a corporate foundation, while rounded elements and human-centric imagery conveyed approachability. The brand tone and visual presence were unified across all platforms, from printed materials to digital interfaces, ensuring consistency and emotional resonance.
The Result
NBC now presents itself as a trustworthy, innovative, and client-first NDIS provider. The rebrand successfully bridges the gap between corporate clarity and human care, empowering clients to feel seen, supported, and confident in the services they receive. The new identity has improved brand recognition, enhanced client engagement, and established NBC as a forward-thinking leader in the disability care space—one that truly lives up to its name: No Barriers.
