Client
ISHŌ
Overview
The rebrand aimed to redefine the visual identity of a Japanese design firm through minimalistic yet impactful design. Drawing inspiration from the Japanese term Ishou (衣装), which means clothing, costume, or more abstractly, the design of appearance, the project emphasized the value of presentation, balance, and intention behind every design choice. The clean, linear logo and identity system communicate a philosophy of less is more, while embracing subtle novelty and refinement.
Client
ISHŌ
Industry
Design
Service
Brand Design
Visual Identity
Collateral
Content
Duration
6 Weeks
The Challenge
The main challenge was to embody the essence of Ishou—both its cultural weight and aesthetic significance—while crafting a brand identity that feels contemporary, minimal, and globally resonant. Achieving balance between simplicity and depth, without becoming sterile or generic, was a critical concern.
The Solution
The design process centered around reducing visual noise and emphasizing clarity. A linear, balanced logo system was developed, supported by a restrained color palette and modular layouts. Subtle nods to traditional Japanese design principles—such as asymmetry, negative space, and harmony—were integrated to maintain authenticity. The result was a brand that felt both rooted in Japanese culture and relevant in a modern, international context.
The Result
The final identity delivers a sense of clarity, purpose, and elegance. It communicates the firm's design philosophy—anchored in the idea of Ishou as both visual attire and thoughtful presentation. The rebrand successfully positioned the firm as a minimalist yet deeply intentional design studio, enhancing its appeal to both domestic and global audiences.
