Overview
Kageyama (影山), meaning "Shadow Mountain", is a name that evokes both poetic imagery and cultural depth. The project is a tribute to the silent power and elegance found in Japanese folklore, art, and kanji writing. Inspired by the mysterious atmosphere of Noh masks, the brush strokes of traditional calligraphy, and the minimalist yet emotional landscapes of Japanese design, Kageyama was envisioned as a brand that blurs the lines between modern identity and ancient soul. This wasn’t just an exercise in branding—it was a love letter. A way to condense years of fascination with Japan’s visual language into a cohesive identity that pays homage while creating something new.
Service
UI / UX Design
Web Development
Digital Design
Duration
5 Weeks
The Challenge
The challenge was to weave together a wide range of influences—folklore, typography, masks, and nature—without the result feeling disjointed or overly literal. The goal was to create an identity that feels like it could exist within Japanese culture, yet be unique and personal. Respecting the cultural weight of kanji and traditional symbols was essential, as was achieving a design that resonates emotionally and aesthetically.
The Solution
The name Kageyama was chosen for its duality: 影 (kage) – shadow, and 山 (yama) – mountain. These elements speak to mystery and permanence, echoing the recurring themes in Japanese art and folklore. The visual identity features bold calligraphic strokes contrasted with subtle textures, evoking aged scrolls, ink wash paintings (sumi-e), and the elegance of simplicity. Masks—particularly from Noh and Oni traditions—are used as graphic elements, not just for their striking visuals, but as metaphors for identity, duality, and hidden emotion. The palette is muted, atmospheric, and earthy—shades of black, smoke grey, off-white, and deep crimson—allowing the kanji and visuals to feel grounded and timeless.
The Result
Kageyama is more than art—it’s a story, a symbol, a vessel for cultural expression. It successfully captures the spirit of traditional Japanese art forms and brings them into a modern context. The project resonates with those who share a reverence for Japanese culture, while standing as a personal artistic achievement: a design deeply rooted in love, memory, and respect.
